Independent Research

Coaching is proven to deliver outstanding results.

Manchester Inc, the global leader in customised business coaching programmes, released the results of a study a few years ago that looked into the business impact of business coaching. The study included 100 business leaders, mostly from the top 1000 Fortune companies.

The study showed that business coaching produced a return on investment of almost 6 times the initial investment on average, as well as significant intangible benefits to the business goals and objectives. Amongst the benefits to leaders who received coaching were improved:

  • Working relationships with direct reports (reported by 77% of executives)
  • Working relationships with immediate supervisors (71%)
  • Teamwork (67%)
  • Working relationships with peers (63%)
  • Job Satisfaction (61%)
  • Conflict reduction (52%)
  • Organisational commitment (44%)
  • Working relationships with clients (37%)

Among the benefits to companies that provided coaching to business leaders were improvements in:

  • Productivity (reported by 53% of leaders)
  • Quality (48%)
  • Organisational strength (48%)
  • Customer Service (39%)
  • Reducing Customer Complaints (34%)
  • Retaining Executives who received coaching (32%)
  • Cost reduction (23%)
  • Bottom line profitability (22%)

Research by the International Personnel Management Association (IPMA), results of which were published in January 2001, concluded that “ordinary training typically increased productivity by 22%, while training combined with life coaching increased productivity by 88%.

Research by Vision Quest Consulting 2001, found that of all clients interviewed:

  • 100% increased their ability to deal with business challenges by 75% or more
  • 88% improved their job satisfaction by 75% or more
  • 80% improved their ability to stay focused under pressure
  • 78% increased their productivity at work by at least 50%

Research by the Chartered Management Institute and Campaign for Learning – “Coaching at Work”. Results issued in a press release dated 16th May 2002:

  • 80% of leaders say they think they would benefit from coaching at work and dismiss the suggestion that coaching is just another fad
  • Virtually all managers (96%) think coaching should be available to every employee, regardless of seniority
  • 85% of managers say the main value of coaching is in enhancing team morale
  • 80% of managers value coaching for generating responsibility on the part of the learner

2002 Survey of UK organisations conducted by The Chartered Management Institute and Campaign for Learning, supported by Lloyds TSB.
While 33% of respondents had received coaching themselves, 80% believe that they would benefit from coaching/more coaching in their place of work while 93% believe that coaching should be available to all employees. Coaching was perceived as great benefit in a range of areas. Not surprisingly development of task-specific skills was seen important but, as if to confirm the great value of “soft skills” within the working environment, Managers also felt they wanted more support to develop components of the inner game: personal effectiveness, emotional intelligence, assertiveness or communication skills. All of these are areas where a business coach can have a real impact in a short period of time.

HR Survey 2002 – LEE HECHT HARRISON surveyed 488 Human Resource professionals to learn how coaching is being used in their organisations.
Companies are increasingly turning to coaching for leadership development, style issues and talent retention, so it makes sense that 55% of respondents said that their organisation uses coaching as a one-on-one process intended to maximize management and leadership potential and 54% do so to change behaviours. A surprising number of respondents indicated that their organisation uses coaching for personal/psychological counselling (36%), advice on appearance or attire (13%) or preparation for a major speech or presentation (11%)

Coaching at Work, Chartered Management Institute.

  • The number of managers receiving coaching increased from 58% in 1996 to 77% in 2000.
  • 80% of Managers believe that they would benefit from coaching/more coaching in their place of work.
  • 93% of managers believe that coaching should be available to all employees regardless of seniority.

The Institute of Executive Coaching and Leadership (IECL) has been conducting research into coaching effectiveness since 2005. The results of its research which confirm the findings of earlier research are given here.


“Karen is an extraordinary coach and I feel rewarded by our success”
Lisa Bailey
Consultant – Leading Marketing Recruitment Firm